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კორპორატიული მერჩი HR გუნდებისთვის საქართველოში

ონბორდინგ-კომპლექტები ახალი თანამშრომლებისთვის, employee recognition awards, team-building swag, employer branding — ყველაფერი რაც HR-ს ესაჭიროება. თბილისი, ბათუმი, ქუთაისი, რუსთავი, გორი, თელავი.

შეთავაზების მოთხოვნა

5 მყიდველი სუბ-პერსონა

CHRO / HR დირექტორი

Bank of Georgia, TBC, Silknet — 500+ employee. სტრატეგიული employee-experience. სჭირდება: annual HR-merch program, employer branding kit, wellness-gifting. ROI: eNPS, retention rate. ბიუჯეტი: 100,000-500,000 ₾/year. Key decision-maker for annual contracts.

HR Manager (Generalist)

Medium-size company (50-200 employee). Onboarding, birthday, team-event — handles everything. სჭირდება: flexible small-batch ordering, personalization without complexity, reliable delivery. სიახლეს ეძება: reusable eco-friendly options for ESG reporting.

Talent Acquisition სპეციალისტი

Campus recruitment, career fair, LinkedIn outreach. სჭირდება: recruitment swag (branded tote + pen for career fairs), offer letter gift (first-day kit), referral-program incentive merch. Tbilisi State University, Free University, GTU — active recruitment.

Learning & Development მენეჯერი

Training programs, certification, upskilling. სჭირდება: training-completion kit (notebook + pen + certificate), course welcome kit, mentor-appreciation gift. Creates merch touchpoint at every learning milestone.

Compensation & Benefits სპეციალისტი

Total rewards program. სჭირდება: non-monetary reward merch (milestone plaques, choice-based gift options), flexi-benefits merch catalog. Works with CFO on budget allocation — needs clear ROI narrative for merch investment.

7 რეალური სცენარი ქართული HR გამოცდილებიდან

  1. Bank of Georgia — New Hire Onboarding Program: 600 new hires/year. Kit: branded backpack + notebook + pen + mug + welcome card + values booklet. Quarterly batches (150/quarter). Annual contract: 192,000 ₾. \"Our new hire kit sets the tone for the entire employee journey.\" — CHRO.
  2. TBC Bank — People Awards Ceremony: Annual ceremony, 400 attendees. Award categories: Innovation, Leadership, Customer Champion, Team Player. Engraved crystal award × 4 + premium gift-box winners (20 total). Audience: branded tote + event notebook. ჯამი: 58,000 ₾.
  3. Silknet — Campus Recruitment (Career Fair): 6 universities/year, 2,000 student interactions. Branded tote + pen + branded sticker-pack + QR-card (career page). Premium for serious candidates: branded notebook. ჯამი: 28,500 ₾/year.
  4. Wissol — 15-Year Loyalty Program: 45 employees reached 15-year milestone. Premium leather journal + crystal award + framed certificate + CEO personalized letter. Ceremony at Courtyard Marriott. ბიუჯეტი: 32,000 ₾.
  5. Tegeta — Monthly Birthday Recognition: 1,100 employee, ~92 birthday/month. Gift-box: premium mug + chocolate + birthday card with photo. Standing order. 92 × 85 ₾ × 12 = 93,720 ₾/year.
  6. Georgian Post — L&D Certificate Program: 200 employees completed safety training. Training-completion kit: framed certificate + branded pen + safety booklet. Distribution across 8 regional offices. ჯამი: 24,000 ₾.
  7. Caucasus Online — Employer Branding Kit: Career fair presence + LinkedIn employer campaign. 1,500 branded totes, 1,500 pens, 300 premium notebooks for serious candidates. ჯამი: 47,000 ₾.

გაფართოებული ფასების ცხრილი GEL-ში (დღგ 18% ჩართული)

პაკეტი50 ცალი100 ცალი250 ცალი500+ ცალი
New Hire Welcome Kit (5 items)248 ₾215 ₾182 ₾155 ₾
Recruitment Career Fair Kit (3 items)68 ₾58 ₾49 ₾41 ₾
Birthday Gift Box (mug+choc+card)88 ₾75 ₾63 ₾54 ₾
Training Completion Kit (cert+pen+nb)95 ₾82 ₾69 ₾58 ₾
Team-Building T-Shirt68 ₾58 ₾49 ₾42 ₾
Milestone Award (5/10/15/20 yr engraved)205 ₾178 ₾155 ₾132 ₾
People Award Crystal Trophy225 ₾198 ₾172 ₾148 ₾
Employer Brand Eco Tote (GOTS organic)40 ₾34 ₾28 ₾23 ₾

ყველა ფასი შეიცავს დღგ 18%-ს. RS.ge-ზე e-Faktura ავტომატურად. 500+ ერთეულზე — ინდივიდუალური ფასი.

10-საფეხურიანი შესყიდვის სამუშაო პროცესი

  1. HR კალენდარი: onboarding dates, team-building events, birthday program, recognition ceremonies, career fairs — advance annual planning.
  2. program structure: onboarding kit, birthday program, milestone recognition, event swag — per-program budget allocation.
  3. ბრიფი: employee headcount, location distribution (Tbilisi/regional), brand guidelines, personalization requirements.
  4. კონცეფციის მოწონება: 2-3 design directions per program. physical samples for welcome kit items.
  5. standing order setup: birthday program: monthly trigger. onboarding: batch or rolling. milestone: as-needed with 10-day lead time.
  6. e-Faktura RS.ge-ზე: per-program or consolidated monthly. HR budget split by cost-center code.
  7. წარმოება: standard 7-10 სამ. დღე. rush (birthday emergency) 3-5 სამ. დღე (+20%).
  8. personalization production: employee name + start date on welcome kit card. milestone year engraved on award.
  9. multi-location delivery: HQ + all branch offices. tracking for each location.
  10. annual review: usage report, pricing for next year, design refresh discussion.

RS.ge / e-Faktura შესაბამისობა

HR-ის merch budget-ი ხშირად multiple cost-centers-ს გადის — onboarding (OpEx), recognition (HR budget), team-events (employee welfare). ჩვენ:

  • monthly consolidated e-Faktura RS.ge-ზე — per-program line items
  • cost-center tagging: \"onboarding\", \"recognition\", \"L&D\", \"employer branding\" ცალ-ცალ სტრიქონად
  • eco-merch: GOTS certification documentation for ESG/CSR annual reports
  • annual contract option: fixed pricing + quarterly settlement + priority production
  • audit trail: all invoices archived 7 years — Georgian Tax Code compliance

ლოჯისტიკა საქართველოს მასშტაბით

თბილისი — HQ + Branch Network

Multi-branch delivery in Tbilisi (Vake, Saburtalo, Isani, Gldani). 1 სამ. დღეში. Career fair delivery: TSU, Free University, GTU — venue direct. People Award ceremony: hotel ballroom setup.

ბათუმი — Hospitality HR

Hotel chains (Sheraton, Hilton, Radisson) HR teams. Seasonal staff onboarding (May-Sep). 2 სამ. დღეში. bulk welcome-kit delivery for pre-season hiring sprint.

ქუთაისი + FIZ — Manufacturing HR

FIZ Kutaisi manufacturer HR. Functional welcome kits (safety-oriented). 2 სამ. დღეში. bulk production shift onboarding — 50+ employees at once.

Regional Branch Network

Rustavi, Gori, Telavi, Zugdidi branches. GeoPost 2-3 სამ. დღე. Consolidated weekly shipment — cost-efficient. HR manager distributes locally.

3 მინი კეისი

კეისი 1: TBC Bank Integrated HR Merch Program

2,500 employee. Annual program: new hire kit (650/year), birthday kit (monthly), team-building T-shirt (2 events/year × 2,500), People Awards (50 awards). Annual value: 485,000 ₾. post-program metrics: eNPS +22, voluntary turnover -8%. \"Merch is now a core part of our employee value proposition.\" — CHRO.

კეისი 2: Georgian Post L&D Certificate Program

8 regional offices, 200 safety-certified employees. Framed certificate + branded pen + safety handbook kit (personalized per employee). Distributed via regional HR managers. 24,000 ₾. Training completion rate improved from 62% to 91% — certificate as motivator.

კეისი 3: Caucasus Online Campus Recruitment

6 university career fairs + LinkedIn employer campaign. 1,500 branded tote + pen + sticker (all visitors). 300 premium notebook (serious candidates). 150 phone/video interview gift mailed. 47,000 ₾. Offer acceptance rate improved +18% vs previous year. \"Students remember us because of the quality of our career fair kit.\"

გაფართოებული FAQ (12 კითხვა)

new hire kit — employee სახელი რამდენი ვარიანტი: printed card, embossed cover, engraved item?

ყველა ვარიანტი. Printed name-card (cheapest, flexible). Embossed notebook cover (+15 ₾, impressive). Engraved metal pen or mug (+20-30 ₾, permanent). HR decides per budget tier.

rolling onboarding stock — minimum buffer?

recommend: 30-50 complete kits in stock. replenishment trigger at 15 remaining. new hire kit dispatched within 24 hours of HR request. never a \"no kit\" first day.

milestone awards — 5/10/15/20 years — ვიზუალურად განსხვავებული?

კი. 5yr: engraved glass plaque. 10yr: metal plaque + premium notebook. 15yr: crystal award + leather journal. 20yr: premium crystal + framed certificate + CEO letter + premium gift-box. visual hierarchy reinforces significance.

team-building T-shirt — plus size options (up to 4XL)?

კი. XS through 4XL ხელმისაწვდომია. HR provides size distribution — ჩვენ ვამზადებთ accordingly. no minimum per size (within total MOQ). sizing chart provided for employee self-reporting.

birthday kit — employee allergies/dietary restrictions for food items?

recommend: branded non-food items (mug, notebook, sticker) as safe standard. food items (chocolate) — offer as optional add-on. list of food-free alternatives available.

career fair tote bag — eco credentials matter to Gen-Z candidates?

კი. GOTS organic cotton tote — verified sustainability. candidates notice material quality. eco credential card inside tote: \"Made from GOTS organic cotton.\" employer brand +signal for sustainability-conscious graduates.

L&D certificate — framed vs rolled vs flat?

framed (A4, black or wood frame) — premium, desk-displayable. flat (matte laminated) — easier shipping. rolled (in branded tube) — cost-effective for postal delivery. HR choice based on delivery logistics.

People Award ceremony — same-day on-site setup?

კი. Tbilisi: same-day setup. Regional: 1 day before. ვამზადებთ: stage table display, individual award labelling, order-of-presentation list. coordinator on-site option available.

annual contract — fixed pricing guarantee for how long?

12-month fixed pricing from contract date. price protected regardless of raw material changes. volume commitments (min 500 units/year) required for fixed price guarantee.

e-Faktura — onboarding vs recognition vs events cost-center split?

კი. ყოველ order-ზე cost-center code ჩვენ ვმიუთითებთ. monthly summary: total by cost-center. easy upload to HR's budgeting system.

FIZ Kutaisi manufacturing — functional safety merch ჩვენნაირი ამზადებს?

კი. branded safety vest, hard-hat sticker, thermal flask, safety booklet — all production-floor appropriate. EN-certified materials where relevant. functional + branded welcome kit for manufacturing HR.

100 new hire welcome kits — ჯამური ღირებულება?

100 × 215 ₾ = 21,500 ₾ დღგ-ს ჩათვლით. თუ personalized name card + embossed cover: +15 ₾/unit = 23,000 ₾. delivery Tbilisi included. first order: physical sample provided free of charge.

იხილეთ ასევე

მოგვიყევით თქვენი HR ამოცანების შესახებ

employee count, programs needed (onboarding/birthday/recognition/events), locations, budget — დაგიბრუნდებით კონცეფციით, ნიმუშით, ვადით დღგ-ს ჩათვლით

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