Mid-market merch playbook
50-500 employee companies: quarterly cadence, 1-2 suppliers, $25-150K annual budget.
Для кого это
50-500 employee companies: quarterly cadence, 1-2 suppliers, $25-150K annual budget. This playbook walks through the typical buying rhythm, decision-rights, and supplier relationship structure that fits this company size — based on real procurement workflows we've supported across 200+ B2B clients since 2010.
Годовой цикл
| Quarter | Activity | Owner |
|---|---|---|
| Q1 | Annual planning, supplier renewal/RFP, sustainability review | Procurement + Brand |
| Q2 | Welcome-kit replenishment, conference kits, Q2 trade events | HR + Marketing |
| Q3 | Annual gifts planning, Q4 holiday merch ordering | HR + CEO |
| Q4 | Holiday distribution, year-end recognition, supplier QBR | HR + Procurement |
Матрица прав решений (RACI)
- Procurement — Accountable for spend, sourcing, contract
- Brand/Marketing — Approves design, color, finish
- HR — Defines kit composition, distribution timing
- Finance — Approves budget envelope, payment terms
- Legal — Reviews contract terms, IP, audit rights
- Sustainability — Audit-doc requirements, ESG reporting
Рекомендуемая структура поставщиков
For this company size, the optimal sourcing structure is described in detail below, including primary supplier, backup, and contract structure recommendations. Annual blanket POs with quarterly releases work well; ad-hoc one-off orders work poorly above 100-unit volumes (loses tier pricing, fragments QC, increases admin overhead).
Топ-5 рисков
- Skipping the pilot — buy 50-200 units to verify quality before annual commitment
- Optimizing for ex-works price instead of landed (DDP) cost — surprises wreck the budget
- One supplier with no backup — single point of failure
- No EcoVadis/Sedex documentation in the contract — you can't claim it later in ESG reports
- Annual rebid every year — destroys supplier relationship economics
Пример бюджетного диапазона
Typical per-employee annual merch spend for this size: ${ '40-120' if 'smb' in slug else '80-260' if 'mid' in slug else '180-450' if 'enterprise' in slug else '280-720' }. Mix: 60-70% recurring (welcome, anniversary, recognition), 20-30% campaign-driven (events, launches), 10-15% executive/VIP gifts.
Получить редактируемый playbook
Email playbook@merch.com.ge for the editable .docx + .xlsx with calendar templates, supplier-scorecard examples, and budget worksheets adapted to your size tier.