Merch calculators for planning, pricing and lead time
Estimate unit price, minimum order quantity and production lead time before you write the brief.
Three calculators live in this section, and each one answers a question that comes up before a brief is written. Use them to size a project in minutes, then send the numbers to us and we will confirm them against current production costs.
What each calculator does
- Price calculator. Sets a unit price from item type, quantity, branding method and packaging tier, then returns the per-unit figure and the order total in GEL.
- MOQ calculator. Works backwards from a budget and a target unit cost to the quantity that has to be ordered, and shows where custom tooling starts to pay for itself.
- Lead time calculator. Builds the timeline from the project start date, the complexity level (standard, premium or custom tooling), the number of strike-off rounds and the urgency class, then lists the milestones in order: brief, strike-off, production, quality control, ship.
How the price estimate is built
The estimate multiplies a base unit price by a decoration multiplier, then applies a volume discount. The base prices in the tool are GEL 3 for a T-shirt, GEL 5 for a mug, GEL 8 for a water bottle and GEL 40 for a leather portfolio. The decoration multipliers are 1 for silkscreen, 2 for UV print, 2.5 for DTF and 3 for laser engraving.
Volume discounts apply at four thresholds: 10 per cent from 250 units, 18 per cent from 500 units, 28 per cent from 1,000 units and 35 per cent from 2,500 units. Quantity accepts anything from 30 to 10,000 units.
Numbers worth having ready
The calculators are more accurate when the volume, the product category, the decoration method and the packaging tier are settled before you open them. Our product comparison table on this site lists the same families with their minimum order quantities and lead-time ranges, which makes a useful cross-check on anything the calculator returns.
What the calculators do not settle
Results are indicative. Packaging tier, delivery city, personalisation and certification requirements all move the final number, and only a quotation carries a binding price. Send the calculator output with your brief and we will price it properly in GEL, with VAT at 18 per cent shown as a separate line.
All 3 pages in this section
Related sections
Send us the numbers
Tell us the quantity, the product and the decoration method, and we will confirm the unit price, the minimum order quantity and a production slot. You get a written quotation in GEL within one business day.