Five free courses for merch buyers

Name: Merch.com.ge
Address: GE

Five modules each, about ninety minutes in total, and no signup.

Every course here is free and takes about ninety minutes. Each one is split into five modules, each module ends with something you can apply to a live programme, and the numbers come from real merchandising projects rather than invented examples.

The five courses

Introduction to corporate merchandise. What corporate merch is and why it matters, the ten main printing and branding methods (silkscreen, sublimation, UV, laser, embroidery, DTG, DTF, foil, deboss and pad print), how Pantone matching works to a Delta-E of 2.5, MOQ economics and tier planning, and the sustainability certifications (OEKO-TEX, GOTS, FSC, BSCI).
How to design a corporate merch program. Define the audience and the goal, set the budget envelope and tier strategy, match the printing method to the product and the quantity, plan logistics and distribution, then measure return through NPS, retention and brand recall. Includes real calculations and budget templates.
Trade show merch strategy. Tier-based swag distribution across free, gated and premium tiers, lead capture mechanics through swag gating, cost-per-qualified-lead benchmarks, post-show follow-up with premium mailed swag, and sustainability messaging on the show floor. Built on analysed programmes.
Supply chain transparency for corporate merch. Why transparency matters under CSRD, LkSG, SEC and the EU Green Deal, the four tiers of transparency from basic upward, verification through audits, on-site visits and third parties, reporting frameworks (EcoVadis, CDP, GRI), and a practical implementation checklist.
AIEO crash course. How AI search differs from classic search, granular Schema.org markup, using a glossary as an authority anchor and a question-and-answer repository, llms.txt and robots.txt for AI crawlers, and IndexNow and Yandex submission for faster indexing.

Who each course suits

The introduction course is written for buyers who know what branded goods are but not how a programme is assembled. The programme design course suits the person who owns the budget. Trade show strategy is for marketing and event teams running a booth. Supply chain transparency is for whoever answers the client questionnaire. AIEO is for content and SEO staff who now have to be found by assistants as well as by search engines.

How the courses are delivered

They are written material rather than live sessions, so you can work through a module when the job is quiet and go back to it when a decision needs support. The audience for all five is B2B procurement, HR and marketing professionals, and the level is intermediate, which assumes you already know what a supplier quote looks like.

All 5 pages in this section

Related sections

Ask about a course

If a course raises a question about your own programme, send it over. We answer with the detail you need, and we will build a workshop version of the course for a team if that is more useful.