Scheduled · 18–20 May 2027 · Madrid
Madrid, May 2027. The spring EU leg of the AffPapa cycle, where Georgian operator affiliate programmes, network representatives and traffic-source managers meet European partners face to face. We plan apparel, giveaways, lead gifts and VIP kits for the show and the Iberia–Caucasus trip pattern.
AffPapa Madrid is the spring EU leg of the AffPapa conference cycle that runs Limassol, Madrid and other European stops. For Georgian iGaming and affiliate teams, Madrid is the cleanest European destination on the calendar: a direct Wizz Air or Georgian Airways flight from Kutaisi or Tbilisi into Madrid-Barajas, three days of focused meetings, and a return trip that doubles as a working week in a European capital. Many Tbilisi affiliate managers pair AffPapa Madrid with a partner swing through Barcelona or Lisbon so the merch programme covers a multi-stop Iberian trip.
The audience in Madrid is sharper than most affiliate shows. Programme managers, network founders, and traffic-source representatives spend the spring cycle talking compliance, payments, and platform changes, and they are less interested in generic giveaways than in merch that holds up after a year of use. A well-made notebook, a metal-bodied pen, a slim metal cardholder, or a properly insulated drinkware piece performs better in this hall than anything flimsy.
Madrid's freight lane is also easier than most. Iberia-based production partners can supply apparel, paper and electronics to the Madrid venue within seventy-two hours, which means a Caucasus team can either ship a single consignment from Tbilisi or split production between Georgia and an Iberian partner depending on the SKUs. The Iberian split is increasingly the default for AffPapa because the EU conformity paperwork is already in place on the Iberian side.
Polos in two colourways, a lightweight zip layer for the air-conditioned hall, and T-shirts for the floor team. Sizes run wider than for a regional show because Madrid's spring affiliate audience typically travels with a larger booth team. Name plates in English and the stand number on the back are standard.
Lanyards with badge category colour, heavy cotton tote bags with internal pocket, A5 notebooks with pen loop, metal ballpoint pens, and 500ml insulated bottles. The drinkware and pen SKUs are the highest-keep items in this hall.
10,000 mAh power banks, USB-C cables, slim metal cardholders and the occasional branded AirPods-style case. Reserved for qualified affiliate-manager conversations and stored behind the counter.
A6 leather-look notebooks with metal pen, compact gift boxes with Georgian-origin items for visiting regional managers, slim cardholders for the speaker pack. Delivered by hand to the named contact.
AffPapa Madrid is run as a focused three-day conference, which means the freight window is tighter than for a four-day trade show. For a Tbilisi team the production split is the same as for the other EU legs: apparel, paper, tote bags and pens produced in Tbilisi or Batumi and shipped by air freight into Madrid-Barajas; electronics, drinkware and metal items from an Iberian regional partner with conference-venue delivery.
Customs paperwork for the Georgia leg is straightforward for apparel and paper; electronics need EU conformity paperwork, which an Iberian partner will already have. The freight split also keeps the consignment size sensible — a single pallet of apparel from Georgia plus a single Iberian pallet of electronics is easier to move into the venue than a single mixed pallet from Tbilisi.
For most Caucasus teams, the AffPapa Madrid trip is combined with at least one other spring European stop. The ICE Barcelona 2027 brief covers the January show that often precedes a Madrid swing, and the i-Con Limassol 2027 page covers the autumn Limassol leg that closes the cycle. For the home-side programme, the G GATE Conf Tbilisi 2026 brief is the standing reference.
For a Tbilisi-based iGaming affiliate team, running a stand at AffPapa Madrid is a logistics problem disguised as a marketing problem. The stand itself is the easy part: the organiser provides a clean shell-scheme build, standard booth power, and shared Wi-Fi across the three-day floor. What the team controls is the merch layer over that shell, and the merch layer is what survives the Tbilisi-to-Madrid corridor better if it was planned with EU import paperwork in mind from day one.
The most common AffPapa Madrid merch pattern we see from Georgian affiliate teams falls into three buckets. The first is the home-courier run: a single account manager flies from Tbilisi International or Kutaisi to Madrid with a check-in suitcase plus one large hold item containing the full booth allocation. This pattern works for a small booth and an order below roughly 30 kg; the merch has to be light, durable and well-packed to survive the trip and the venue loading window. The second is the split plan that we recommend for most Caucasus teams: apparel, paper, tote bags and pens produced in Tbilisi or Batumi and shipped by air freight into Madrid-Barajas in the week before the show, electronics, drinkware and metal items from a Spanish or Iberian partner with Madrid delivery experience. The third is the partner-stock pattern: a regional Iberian affiliate partner holds a pre-built consignment, and the Georgian team arrives with carry-on apparel only, picking up the rest on day zero.
The split plan is the most resilient for AffPapa Madrid. It survives a flight cancellation (because the electronics allocation is sourced inside the EU), survives a missed freight slot (because the apparel can be re-shipped from Tbilisi via the next available routing through TBS or KUT), and survives an EU import rule change (because the Iberian partner usually knows the new rule faster than the Tbilisi supplier does). The trade-off is cost: a split plan is more expensive per unit than a single consolidated consignment, but the consistency gain is real for the team that has to be on the stand on day one.
For Tbilisi-based teams that combine AffPapa Madrid with a wider partner swing through Iberia — typically Madrid, Barcelona and a short visit to Lisbon or Valencia — the merch programme can be planned as a multi-leg consignment. The Madrid stand allocation is the main share; a smaller reserve is held at the team's Madrid hotel for partner dinners; and a Tbilisi-return set is held back for delegation members flying back at different times. The hotel-reserve pattern is what lets the team talk about a Caucasus-deliverable programme without carrying the full booth allocation to every dinner.
The AffPapa Madrid audience overlaps more with the European iGaming affiliate ecosystem than with the broader conference crowd. That means the merch brief is closer to an affiliate-brief than a generic startup brief: the booth team is talking to programme managers, network founders, and traffic-source representatives who already know the brand names, and who decide whether to stop within a few seconds of seeing the stand. The merch that survives that test is one that reads clean, says something about the brand in under a glance, and gives the team something useful to hand over after a substantive conversation.
For most Caucasus teams the apparel layer is the cleanest place to make a brand statement. A polo in two colourways, a lightweight zip layer for the air-conditioned Madrid halls in May, and a T-shirt for the floor team cover the main team rotations; sizes run across XS to XXL because the AffPapa audience brings a wider booth-team profile than the typical regional conference. The booth number on the back of the polo is standard, and a subtle Georgian or partner-network mark on the sleeve reinforces the Caucasus-delegation position without dominating the design.
The giveaway layer needs two distinct splits. The general giveaway (two thirds of the consignment) covers lanyards, tote bags, notebooks, pens and 500ml insulated bottles, sized for full three-day hand-out across the conference floor. The reserved lead-capture allocation (one third) covers power banks, USB-C cables, slim cardholders and the occasional branded AirPods-style case, and stays behind the counter for qualified affiliate-manager conversations. The split matters because it forces the team to make a deliberate choice about who gets the reserved allocation, and that choice is where most of the post-show follow-up happens.
The VIP and speaker layer is the smallest allocation but the highest-touch. A6 leather-look notebooks with a slim metal pen, compact gift boxes with Georgian-origin items (Mtavruli-branded honey, Mukhrani or Tsinandali wines, adjika from the Kakheti region, or premium brandies from the parent Partnership Fund portfolio), and slim cardholders for the speaker pack make up the kit. The kit is delivered by hand to the named contact, and the delivery moment is often the most useful conversation slot of the day for the team.
For most Caucasus teams, no. The freight window plus EU import paperwork for electronics usually eats the time saved. The split plan — apparel and paper from Georgia, electronics from an Iberian partner — lands the order on the stand with margin to spare.
Two thirds general giveaway (lanyards, totes, pens, small notebooks) sized for full-booth hand-out, and one third reserved for lead-capture gifts handed over after a qualified conversation.
Yes. A bilingual Georgian–English mark on a sleeve, a back-of-tee imprint, or a packaging insert is a useful Caucasus-delegation signal at an EU affiliate conference. We check artwork against the AffPapa exhibitor manual before submission.
No. Corp-Merch is an independent supplier that helps participating companies prepare their own merch. It does not organise, sponsor or represent AffPapa, AffPapa Madrid or any exhibitor association linked to the show.
Corp-Merch is an independent supplier to participating companies. This page is for exhibitors planning their own AffPapa Madrid merch programme; it does not represent the organiser, the venue or any sponsor.