Scheduled · 7–8 July 2027 · London
ExCeL London, Royal Victoria Dock, July 2027. The summer iGaming operator and supplier show that brings the wider European operator ecosystem to London. We plan apparel, giveaways, lead gifts and VIP kits for the Tbilisi-to-London working swing.
iGB L!VE London is the summer iGaming operator and supplier show that brings the wider European operator ecosystem to London. For Georgian teams, it is the key summer date for the iGaming calendar and a useful European landing pad for operators and suppliers who work with European partners. Merch is usually sourced from a Georgian or pan-EU production partner and delivered into a London hotel or directly to ExCeL London once the freight slot and named consignee are confirmed.
The ExCeL London venue is a controlled-access fairground in the Royal Victoria Dock with strict loading-dock policies. For a Tbilisi-based team the production decision is a geography decision: most apparel and paper-based items are produced in Tbilisi or Batumi for short Caucasus freight lanes; technical items like power banks, insulated bottles and metal pen sets are usually sourced from a UK-based regional partner with UK import clearance already in place.
The July timing places iGB L!VE London in the middle of the European summer operator season, when many Caucasus teams also take a partner swing through Malta, Cyprus or wider southern Europe. The merch programme can be planned as a combined order — apparel and paper in one consolidated Georgia consignment, electronics in a single UK partner delivery — but the on-stand delivery windows are different and need separate consignee planning.
Polos and T-shirts in two colourways, plus a heavier zip layer for the often-cool July ExCeL halls. Sizes run across the full shift rotation. Name plates in English and a Georgia or partner-network mark on the sleeve are standard.
Lanyards with badge category colour, heavy cotton tote bags with internal pocket, A5 notebooks with pen loop, metal ballpoint pens, and 500ml insulated bottles. Quantities sized for full two-day hand-out across the ExCeL halls.
10,000 mAh power banks, USB-C cables, slim cardholders and the occasional branded AirPods-style case. Reserved for qualified commercial conversations and stored behind the counter.
A6 leather-look notebooks with metal pen, compact gift boxes with Georgian-origin items for visiting regional managers and European partners, slim cardholders for the speaker pack. Delivered by hand to the named contact.
ExCeL London is a controlled-access venue with a strict loading-dock policy and a freight-slot allocation that scales with stand size. For a Tbilisi team the production split is the same as for other European stops: apparel, paper, tote bags and pens produced in Tbilisi or Batumi and shipped by air freight into London; electronics, drinkware and metal items from a UK-based regional partner with ExCeL delivery experience.
Coordinating artwork, sizing and the on-site recipient before production starts is what avoids late surprises on stand. UK import paperwork for apparel and paper is straightforward; electronics need UK conformity paperwork, which a UK partner will already hold. The freight split also keeps the consignment size sensible — a single pallet of apparel from Georgia plus a single UK pallet of electronics is easier to move into ExCeL London than a single mixed pallet.
For teams that want to combine iGB L!VE London with a Tbilisi partner meet-up, the G GATE Conf Tbilisi 2026 page covers the home-side iGaming programme. For the wider Caucasus iGaming-show pattern, the i-Con Limassol 2027 and AffPapa Madrid 2027 pages cover adjacent legs. For the Tbilisi merch fulfilment overview, see the Tbilisi merch fulfilment overview.
For a Tbilisi-based iGaming operator or supplier team, running a stand at iGB L!VE London is a logistics problem disguised as a marketing problem. The show itself is the easy part: ExCeL London provides clean shell-scheme builds, standard booth power, and shared Wi-Fi across the two-day operator-and-supplier programme. What the team controls is the merch layer over the shell, and the merch layer is what survives the Tbilisi-to-London corridor better if it was planned with UK import paperwork in mind from day one.
The most common iGB L!VE London merch pattern we see from Georgian operator teams falls into three buckets. The first is the home-courier run: a single account manager flies from Tbilisi International or Batumi to London Gatwick or London Heathrow with a check-in suitcase plus one large hold item containing the full booth allocation. This pattern works for a small booth and an order below roughly 30 kg; the merch has to be light, durable and well-packed to survive the trip and the ExCeL loading window. The second is the split plan that we recommend for most Caucasus teams: apparel, paper, tote bags and pens produced in Tbilisi or Batumi and shipped by air freight into London in the week before the show, electronics, drinkware and metal items from a UK-based regional partner with ExCeL delivery experience. The third is the partner-stock pattern: a regional UK-based operator partner holds a pre-built consignment, and the Georgian team arrives with carry-on apparel only, picking up the rest on day zero.
The split plan is the most resilient for iGB L!VE London. It survives a flight cancellation (because the electronics allocation is sourced inside the UK), survives a missed freight slot (because the apparel can be re-shipped from Tbilisi via the next available routing through TBS or BUS), and survives a UK import rule change (because the UK partner usually knows the new rule faster than the Tbilisi supplier does). The trade-off is cost: a split plan is more expensive per unit than a single consolidated consignment, but the consistency gain is real for the team that has to be on the stand on day one.
For Tbilisi-based teams that combine iGB L!VE London with a wider partner swing through the UK — typically London, Manchester and a short visit to Birmingham or Edinburgh — the merch programme can be planned as a multi-leg consignment. The ExCeL stand allocation is the main share; a smaller reserve is held at the team's London hotel for partner dinners; and a Tbilisi-return set is held back for delegation members flying back at different times. The hotel-reserve pattern is what lets the team talk about a Caucasus-deliverable programme without carrying the full booth allocation to every dinner.
The iGB L!VE London audience overlaps more with the European operator-and-supplier ecosystem than with the broader trade-show crowd. That means the merch brief is closer to an operator-and-supplier brief than a generic trade-show brief: the booth team is talking to operator representatives, supplier founders, payment-service teams and the visiting wider European, CIS and Asian operator community, most of whom already know the brand names, and who decide whether to stop within a few seconds of seeing the stand. The merch that survives that test is one that reads clean, says something about the brand in under a glance, and gives the team something useful to hand over after a substantive conversation.
For most Caucasus teams the apparel layer is the cleanest place to make a brand statement. A polo in two colourways, a heavier zip layer for the often-cool July ExCeL halls, and a T-shirt for the floor team cover the main team rotations; sizes run across XS to XXL because the iGB L!VE audience brings a wider operator-and-supplier team profile than the typical regional conference. The booth number on the back of the polo is standard, and a subtle Georgian or partner-network mark on the sleeve reinforces the Caucasus-delegation position without dominating the design.
The giveaway layer needs two distinct splits. The general giveaway (two thirds of the consignment) covers lanyards, tote bags, notebooks, pens and 500ml insulated bottles, sized for full two-day hand-out across the ExCeL halls. The reserved lead-capture allocation (one third) covers power banks, USB-C cables, slim cardholders and the occasional branded AirPods-style case, and stays behind the counter for qualified commercial conversations. The split matters because it forces the team to make a deliberate choice about who gets the reserved allocation, and that choice is where most of the post-show follow-up happens.
The VIP and speaker layer is the smallest allocation but the highest-touch. A6 leather-look notebooks with a slim metal pen, compact gift boxes with Georgian-origin items (Mtavruli-branded honey, Mukhrani or Tsinandali wines, adjika from the Kakheti region, or premium brandies from the parent Partnership Fund portfolio), and slim cardholders for the speaker pack make up the kit. The kit is delivered by hand to the named contact, and the delivery moment is often the most useful conversation slot of the day for the team.
For most Caucasus teams, no. The freight window plus UK import paperwork for electronics usually eats the time saved. The split plan — apparel and paper from Georgia, electronics from a UK partner — lands the order on the stand with margin to spare.
Two thirds general giveaway (lanyards, totes, pens, small notebooks) sized for full two-day hand-out, and one third reserved for lead-capture gifts handed over after a qualified commercial conversation.
Yes. A bilingual Georgian–English mark on a sleeve, a back-of-tee imprint, or a packaging insert is a useful Caucasus-delegation signal at a European iGaming show. We check artwork against the iGB L!VE exhibitor manual before submission.
No. Corp-Merch is an independent supplier that helps participating companies prepare their own merch. It does not organise, sponsor or represent iGB L!VE London, ExCeL London or any exhibitor association linked to the show.
Corp-Merch is an independent supplier to participating companies. This page is for exhibitors planning their own iGB L!VE London merch programme; it does not represent the organiser, ExCeL London, the venue or any sponsor.