Scheduled · 15–17 July 2026 · Batumi
Sheraton Batumi Hotel, mid-July 2026. The Black Sea marketing and PR conference that brings the regional agency ecosystem to Batumi. We plan apparel, giveaways, lead gifts and VIP kits for the home-side Georgia programme on the Black Sea coast.
PR Tech Camp is the Black Sea marketing and PR conference that lands in Batumi, and for a Georgian agency team or in-house marketing leader it is the rare mid-summer date on the home-side calendar. The audience is a mix of regional agency founders, brand strategists, content and PR professionals, and the wider visiting regional marketing community, most of whom already know the brand names. The merch mix that works on a Batumi stand is one that reads clean, says something about the brand in under a glance, and gives the team something useful to hand over after a substantive conversation.
For a Batumi-based team the production decision is the easiest of the year. Apparel, paper, tote bags and pens can run on a Tbilisi or Batumi production line with a express QC visit; electronics and drinkware come from a regional partner with Batumi delivery experience; the consignment is on the stand with margin to spare. The freight window is hours, not days.
The Sheraton Batumi venue sits on the Black Sea coast with a Mediterranean mid-summer climate. For most Caucasus teams, the PR Tech Camp programme is planned alongside a Tbilisi office handover, a partner dinner in Batumi Boulevard, and a wider delegation of visiting regional CIS, Turkish and EU marketing partners.
Polos and T-shirts in two colourways, plus a lightweight zip layer for the air-conditioned Sheraton halls in mid-July. Sizes run across the full booth team. Name plates in English and a Georgia or partner-network mark on the sleeve are standard.
Lanyards with badge category colour, heavy cotton tote bags with internal pocket, A5 notebooks with pen loop, metal ballpoint pens, and 500ml insulated bottles. Quantities sized for full three-day hand-out across the conference floor.
10,000 mAh power banks, USB-C cables, slim cardholders and the occasional branded AirPods-style case. Reserved for qualified agency or partner conversations and stored behind the counter.
A6 leather-look notebooks with metal pen, compact gift boxes with Georgian-origin items for visiting regional managers, slim cardholders for the speaker pack. Delivered by hand to the named contact.
The Tbilisi–Batumi production lane is short and well-understood. Apparel, paper, tote bags and pens run from a Tbilisi or Batumi production line, often with a express QC visit and a Batumi express pickup. Electronics, drinkware and metal items come from a regional partner with Batumi delivery experience; the consignment is consolidated at the venue in a single window.
The Sheraton Batumi venue is treated as a restricted delivery address: the freight route, the loading window and the on-site contact all need to be cleared with the organiser. For most Caucasus teams, the PR Tech Camp programme uses a Batumi hotel or local office as a fallback when the venue loading window is tight, and a small final-mile shuttle brings the consignment onto the stand on day zero.
Customs paperwork is not relevant for a Tbilisi-internal or Batumi-internal consignment, but production artwork must be checked against the PR Tech Camp exhibitor manual for size limits and any venue-specific rules. The mid-July timing also means we plan around the Batumi summer tourism season — the freight lane into the city is busier than usual and the local freight partners adjust their windows accordingly.
For the wider Caucasus marketing-and-PR pattern, see the Webrazzi Summit 2026 brief (the regional marketing-tech conference) and the Tbilisi Startup Summit 2026 page (the home-side Georgia startup programme). For the Batumi merch fulfilment overview, see the Batumi merch fulfilment overview.
For a Tbilisi or Batumi-based marketing or PR team, running a stand at PR Tech Camp in Batumi is the cleanest home-side Black Sea programme of the year. The conference itself is the easy part: Sheraton Batumi Hotel provides clean booth builds, standard booth power, and shared Wi-Fi across the three-day programme. What the team controls is the merch layer over the shell, and the merch layer is what survives the home-side programme better if it was planned with Tbilisi or Batumi express pickup and a regional production line in mind from day one.
The most common PR Tech Camp merch pattern we see from Georgian marketing teams falls into three buckets. The first is the home-courier run: a single account manager drives from Tbilisi to Batumi via the Georgian highway with the full booth allocation in a couple of large bags. This pattern works for a small booth and an order below roughly 30 kg; the merch has to be light, durable and well-packed to survive the trip from the production line to the venue loading window. The second is the split plan that we recommend for most Caucasus teams: apparel, paper, tote bags and pens produced on a Tbilisi or Batumi production line with a express QC visit and a Batumi express pickup, electronics, drinkware and metal items from a regional partner with Batumi delivery experience. The third is the partner-stock pattern: a regional partner holds a pre-built consignment at a Batumi warehouse, and the team arrives with carry-on apparel only, picking up the rest on day zero.
The home-side split plan is the most resilient for PR Tech Camp. It survives a Tbilisi-to-Batumi traffic delay (because the apparel can be re-routed via a different vehicle from the production line), survives a Tbilisi or Batumi production-line hiccup (because the electronics allocation is sourced inside the region), and survives a venue delivery rule change at the Sheraton (because the regional partner usually knows the new rule faster than a single supplier does). The trade-off is cost: a split plan is more expensive per unit than a single consolidated consignment, but the consistency gain is real for the team that has to be on the stand on day one.
For Tbilisi or Batumi-based teams that combine PR Tech Camp with a wider partner swing through the Black Sea coast — typically Batumi, a partner dinner on the Boulevard, and a short visit to Gonio or the Adjara mountains — the merch programme can be planned as a multi-leg consignment. The Sheraton stand allocation is the main share; a smaller reserve is held at the team's Batumi hotel for partner dinners; and a return set is held back for delegation members who travel on. The hotel-reserve pattern is what lets the team talk about a Caucasus-deliverable programme without carrying the full booth allocation to every dinner.
The PR Tech Camp audience overlaps more with the regional agency and marketing ecosystem than with the broader conference crowd. That means the merch brief is closer to a regional agency brief than a generic startup brief: the booth team is talking to agency founders, brand strategists, content and PR professionals, and the visiting wider regional CIS, Turkish and EU marketing community, most of whom already know the brand names, and who decide whether to stop within a few seconds of seeing the stand. The merch that survives that test is one that reads clean, says something about the brand in under a glance, and gives the team something useful to hand over after a substantive conversation.
For most Caucasus teams the apparel layer is the cleanest place to make a brand statement. A polo in two colourways, a lightweight zip layer for the air-conditioned Sheraton halls in mid-July, and a T-shirt for the floor team cover the main team rotations; sizes run across XS to XXL because the PR Tech Camp audience brings a wider agency team profile than the typical regional conference. The booth number on the back of the polo is standard, and a subtle Georgian or partner-network mark on the sleeve reinforces the home-side brand position without dominating the design.
The giveaway layer needs two distinct splits. The general giveaway (two thirds of the consignment) covers lanyards, tote bags, notebooks, pens and 500ml insulated bottles, sized for full three-day hand-out across the conference floor. The reserved lead-capture allocation (one third) covers power banks, USB-C cables, slim cardholders and the occasional branded AirPods-style case, and stays behind the counter for qualified agency or partner conversations. The split matters because it forces the team to make a deliberate choice about who gets the reserved allocation, and that choice is where most of the post-show follow-up happens.
The VIP and speaker layer is the smallest allocation but the highest-touch. A6 leather-look notebooks with a slim metal pen, compact gift boxes with Georgian-origin items (Mtavruli-branded honey, Mukhrani or Tsinandali wines, Adjara wines from the Adjara wine region, or premium brandies from the parent Partnership Fund portfolio), and slim cardholders for the speaker pack make up the kit. The kit is delivered by hand to the named contact, and the delivery moment is often the most useful conversation slot of the day for the team.
Apparel, paper, tote bags and pens — yes, and we usually recommend it for the home-side programme. Electronics, drinkware and metal items come from a regional partner with Batumi delivery experience. The consignment is consolidated at the venue in a single window.
Two thirds general giveaway (lanyards, totes, pens, small notebooks) sized for full three-day hand-out, and one third reserved for lead-capture gifts handed over after a qualified agency or partner conversation.
Yes, and at a Batumi conference it is especially useful. A bilingual Georgian–English mark on a sleeve, a back-of-tee imprint, or a packaging insert in Georgian reinforces the home-side brand position. We check artwork against the PR Tech Camp exhibitor manual before submission.
No. Corp-Merch is an independent supplier that helps participating companies prepare their own merch. It does not organise, sponsor or represent PR Tech Camp.
Corp-Merch is an independent supplier to participating companies. This page is for exhibitors planning their own PR Tech Camp merch programme; it does not represent the organiser, Sheraton Batumi, the venue or any sponsor.