Annual · autumn · Tbilisi
Tbilisi, the autumn home-side leg of the SBC cycle. The regional iGaming and sports betting summit that brings the wider CIS, Eastern European and visiting regional SBC audience to Georgia. We plan apparel, giveaways, lead gifts and VIP kits for the home-side Tbilisi programme.
SBC Summit Tbilisi is the autumn home-side leg of the SBC events calendar, and for a Georgian operator, affiliate network or supplier it is the rare date on the calendar where the booth programme is also a hometown programme. The audience is a mix of regional operators, affiliate teams, payment-service representatives and platform providers, most of whom already know the brand names. The merch mix that works on a Tbilisi stand is one that reads clean, says something about the brand in under a glance, and gives the team something useful to hand over after a substantive conversation.
For a Tbilisi-based team the production decision is the easiest of the year. Apparel, paper, tote bags and pens can run on a Tbilisi production line with a express QC visit; electronics and drinkware come from a regional partner with Tbilisi delivery experience; the consignment is on the stand with margin to spare. The freight window is hours, not days.
The Tbilisi venue is a controlled-delivery address. The freight route, the loading window and the on-site contact all need to be cleared with the organiser, and a Tbilisi hotel or local office is a sensible fallback when access rules are tight. For most Caucasus teams, the SBC Summit Tbilisi programme is planned alongside a Tbilisi office handover, a partner dinner in Vera or Vake, and a wider delegation of visiting CIS, Eastern European and EU SBC partners.
Polos and T-shirts in two colourways, plus a lightweight zip layer for the often-cool autumn Tbilisi air-conditioned halls. Sizes run across the full booth team. Name plates in English and a Georgia or partner-network mark on the sleeve are standard.
Lanyards with badge category colour, heavy cotton tote bags with internal pocket, A5 notebooks with pen loop, metal ballpoint pens, and 500ml insulated bottles. Quantities sized for full multi-day hand-out across the conference floor.
10,000 mAh power banks, USB-C cables, slim cardholders and the occasional branded AirPods-style case. Reserved for qualified commercial conversations and stored behind the counter.
A6 leather-look notebooks with metal pen, compact gift boxes with Georgian-origin items for visiting regional managers, slim cardholders for the speaker pack. Delivered by hand to the named contact.
The Tbilisi production lane is short and well-understood. Apparel, paper, tote bags and pens run from a Tbilisi or Batumi production line, often with a express QC visit and a Tbilisi express pickup. Electronics, drinkware and metal items come from a regional partner with Tbilisi delivery experience; the consignment is consolidated at the venue in a single window.
The Tbilisi venue is treated as a restricted delivery address: the freight route, the loading window and the on-site contact all need to be cleared with the organiser. For most Caucasus teams, the SBC Summit Tbilisi programme uses a Tbilisi hotel or local office as a fallback when the venue loading window is tight, and a small final-mile shuttle brings the consignment onto the stand on day zero.
Customs paperwork is not relevant for a Tbilisi-internal consignment, but production artwork must be checked against the SBC Summit Tbilisi exhibitor manual for size limits, restrictions on flash-printed materials and rules for any item that goes near a live equipment demonstration. A garment that doubles as a hi-vis layer for a stand technician needs to clear both the brand spec and the venue PPE spec.
For the wider Caucasus iGaming-show pattern, see the G GATE Conf Tbilisi 2026 brief (the late-spring home-side iGaming programme) and the SBC Summit Lisbon page (the autumn European flagship). For the Tbilisi merch fulfilment overview, see the Tbilisi merch fulfilment overview.
For a Tbilisi-based iGaming operator or affiliate team, running a stand at SBC Summit Tbilisi in the home city is the cleanest merch programme of the autumn cycle. The summit itself is the easy part: the Tbilisi venue provides clean booth builds, standard booth power, and shared Wi-Fi across the multi-day programme. What the team controls is the merch layer over the shell, and the merch layer is what survives the home-side programme better if it was planned with Tbilisi express pickup and a Tbilisi-or-Batumi production line in mind from day one.
The most common SBC Summit Tbilisi merch pattern we see from Georgian operator teams falls into three buckets. The first is the home-courier run: a single account manager walks or drives across Tbilisi on day zero with the full booth allocation in a couple of large bags. This pattern works for a small booth and an order below roughly 30 kg; the merch has to be light, durable and well-packed to survive the trip from the production line to the venue loading window. The second is the split plan that we recommend for most Caucasus teams: apparel, paper, tote bags and pens produced on a Tbilisi or Batumi production line with a express QC visit and a Tbilisi express pickup, electronics, drinkware and metal items from a regional partner with Tbilisi delivery experience. The third is the partner-stock pattern: a regional partner holds a pre-built consignment at a Tbilisi warehouse, and the team arrives with carry-on apparel only, picking up the rest on day zero.
The home-side split plan is the most resilient for SBC Summit Tbilisi. It survives a Tbilisi traffic delay (because the apparel can be re-routed via a different vehicle from the production line), survives a Tbilisi production-line hiccup (because the electronics allocation is sourced inside the region), and survives a venue delivery rule change (because the regional partner usually knows the new rule faster than a single supplier does). The trade-off is cost: a split plan is more expensive per unit than a single consolidated consignment, but the consistency gain is real for the team that has to be on the stand on day one.
For Tbilisi-based teams that combine SBC Summit Tbilisi with a wider partner swing through Georgia — typically Tbilisi, a partner dinner in Vera or Vake, and a short visit to Mtskheta or the Kakheti wine region — the merch programme can be planned as a multi-leg consignment. The Tbilisi stand allocation is the main share; a smaller reserve is held at the team's Tbilisi hotel for partner dinners; and a return set is held back for delegation members who travel on. The hotel-reserve pattern is what lets the team talk about a Caucasus-deliverable programme without carrying the full booth allocation to every dinner.
The SBC Summit Tbilisi audience overlaps more with the regional CIS, Eastern European and visiting EU SBC ecosystem than with the broader conference crowd. That means the merch brief is closer to a regional SBC brief than a generic startup brief: the booth team is talking to operator representatives, affiliate teams, payment-service representatives and the visiting wider regional CIS, Eastern European and EU SBC community, most of whom already know the brand names, and who decide whether to stop within a few seconds of seeing the stand. The merch that survives that test is one that reads clean, says something about the brand in under a glance, and gives the team something useful to hand over after a substantive conversation.
For most Caucasus teams the apparel layer is the cleanest place to make a brand statement. A polo in two colourways, a lightweight zip layer for the often-cool autumn Tbilisi air-conditioned halls, and a T-shirt for the floor team cover the main team rotations; sizes run across XS to XXL because the SBC Summit Tbilisi audience brings a wider operator-and-supplier team profile than the typical regional conference. The booth number on the back of the polo is standard, and a subtle Georgian or partner-network mark on the sleeve reinforces the home-side brand position without dominating the design.
The giveaway layer needs two distinct splits. The general giveaway (two thirds of the consignment) covers lanyards, tote bags, notebooks, pens and 500ml insulated bottles, sized for full multi-day hand-out across the conference floor. The reserved lead-capture allocation (one third) covers power banks, USB-C cables, slim cardholders and the occasional branded AirPods-style case, and stays behind the counter for qualified commercial conversations. The split matters because it forces the team to make a deliberate choice about who gets the reserved allocation, and that choice is where most of the post-show follow-up happens.
The VIP and speaker layer is the smallest allocation but the highest-touch. A6 leather-look notebooks with a slim metal pen, compact gift boxes with Georgian-origin items (Mtavruli-branded honey, Mukhrani or Tsinandali wines, adjika from the Kakheti region, or premium brandies from the parent Partnership Fund portfolio), and slim cardholders for the speaker pack make up the kit. The kit is delivered by hand to the named contact, and the delivery moment is often the most useful conversation slot of the day for the team.
Apparel, paper, tote bags and pens — yes, and we usually recommend it for the home-side programme. Electronics, drinkware and metal items come from a regional partner with Tbilisi delivery experience. The consignment is consolidated at the venue in a single window.
Two thirds general giveaway (lanyards, totes, pens, small notebooks) sized for full multi-day hand-out, and one third reserved for lead-capture gifts handed over after a qualified commercial conversation.
Yes, and at a Tbilisi conference it is especially useful. A bilingual Georgian–English mark on a sleeve, a back-of-tee imprint, or a packaging insert in Georgian reinforces the home-side brand position. We check artwork against the SBC Summit Tbilisi exhibitor manual before submission.
No. Corp-Merch is an independent supplier that helps participating companies prepare their own merch. It does not organise, sponsor or represent SBC Summit Tbilisi.
Corp-Merch is an independent supplier to participating companies. This page is for exhibitors planning their own SBC Summit Tbilisi merch programme; it does not represent the organiser, the venue or any sponsor.