Scheduled · 8–11 March 2027 · Seville
Seville, Spain, March 2027. The European meeting point for the affiliate-marketing industry, drawing EU and international programmes to a different European city each year. We plan apparel, giveaways, lead gifts and VIP kits for the spring Tbilisi-to-Seville working swing.
TES Affiliate Conference is the European meeting point for the affiliate-marketing industry, drawing EU and international programmes to a different European city each year. The 2027 edition lands in Seville. For Georgian affiliate networks, operator programmes and platform-provider teams, the Seville stop is the cleanest southern European destination on the spring affiliate cycle and the leg where Tbilisi-based teams combine partner conversations with an Iberian partner swing through Madrid, Barcelona or Lisbon.
For Georgian affiliate teams, the Seville stop is the cleanest southern European destination on the spring affiliate cycle. Tbilisi-based affiliate networks, iGaming operators, payment-service and platform-provider teams use the Seville stop as their spring Iberian landing pad. Many combine the trip with a partner swing through Madrid, Barcelona or Lisbon and use the merch programme as the brand layer for the whole spring cycle.
The Seville venue is a controlled-access conference venue with Spanish-specific delivery rules. For a Tbilisi-based team the production decision is a geography decision: most apparel and paper-based items are produced in Tbilisi or Batumi for short Caucasus freight lanes; technical items like power banks, insulated bottles and metal pen sets are usually sourced from a Spanish or Iberian partner with EU import clearance already in place.
Polos and T-shirts in two colourways, plus a lightweight zip layer for the often-cool March Seville seafront evenings. Sizes run across the full shift rotation. Name plates in English and a Georgia or partner-network mark on the sleeve are standard.
Lanyards with badge category colour, heavy cotton tote bags with internal pocket, A5 notebooks with pen loop, metal ballpoint pens, and 500ml insulated bottles. Quantities sized for full four-day hand-out across the conference floor.
10,000 mAh power banks, USB-C cables, slim cardholders and the occasional branded AirPods-style case. Reserved for qualified affiliate-manager conversations and stored behind the counter.
A6 leather-look notebooks with metal pen, compact gift boxes with Georgian-origin items for visiting regional managers, slim cardholders for the speaker pack. Delivered by hand to the named contact.
The Seville venue is a controlled-access conference venue with Spanish-specific delivery rules. For a Tbilisi team the production split is the same as for other European stops: apparel, paper, tote bags and pens produced in Tbilisi or Batumi and shipped by air freight into Seville or via Madrid; electronics, drinkware and metal items from a Spanish or Iberian partner with Seville delivery experience.
Customs paperwork for the Georgia leg is straightforward for apparel and paper; electronics need EU conformity paperwork, which an Iberian partner will already hold. The freight split also keeps the consignment size sensible — a single pallet of apparel from Georgia plus a single Iberian pallet of electronics is easier to move into the Seville venue than a single mixed pallet.
For teams that want to combine TES Seville with a Tbilisi partner meet-up, the G GATE Conf Tbilisi 2026 page covers the home-side iGaming programme. For the wider Caucasus affiliate-show pattern, the i-Con Limassol 2027 and AffPapa Madrid 2027 pages cover adjacent legs. For the Tbilisi merch fulfilment overview, see the Tbilisi merch fulfilment overview.
For a Tbilisi-based affiliate team, running a stand at TES Affiliate Conference Seville is a logistics problem disguised as a marketing problem. The conference itself is the easy part: the Seville venue provides clean booth builds, standard booth power, and shared Wi-Fi across the four-day programme. What the team controls is the merch layer over the shell, and the merch layer is what survives the Tbilisi-to-Seville corridor better if it was planned with EU import paperwork in mind from day one.
The most common TES Seville merch pattern we see from Georgian affiliate teams falls into three buckets. The first is the home-courier run: a single account manager flies from Tbilisi International to Seville via Madrid with a check-in suitcase plus one large hold item containing the full booth allocation. This pattern works for a small booth and an order below roughly 30 kg; the merch has to be light, durable and well-packed to survive the trip and the venue loading window. The second is the split plan that we recommend for most Caucasus teams: apparel, paper, tote bags and pens produced in Tbilisi or Batumi and shipped by air freight into Seville or via Madrid-Barajas in the week before the show, electronics, drinkware and metal items from a Spanish or Iberian partner with Seville delivery experience. The third is the partner-stock pattern: a regional Iberian affiliate partner holds a pre-built consignment, and the Georgian team arrives with carry-on apparel only, picking up the rest on day zero.
The split plan is the most resilient for TES Seville. It survives a flight cancellation (because the electronics allocation is sourced inside the EU), survives a missed freight slot (because the apparel can be re-shipped from Tbilisi via the next available routing through TBS), and survives an EU import rule change (because the Iberian partner usually knows the new rule faster than the Tbilisi supplier does). The trade-off is cost: a split plan is more expensive per unit than a single consolidated consignment, but the consistency gain is real for the team that has to be on the stand on day one.
For Tbilisi-based teams that combine TES Seville with a wider partner swing through Iberia — typically Seville, Madrid and a short visit to Barcelona or Lisbon — the merch programme can be planned as a multi-leg consignment. The Seville stand allocation is the main share; a smaller reserve is held at the team's Seville hotel for partner dinners; and a Tbilisi-return set is held back for delegation members flying back at different times. The hotel-reserve pattern is what lets the team talk about a Caucasus-deliverable programme without carrying the full booth allocation to every dinner.
The TES Seville audience overlaps more with the European affiliate-marketing ecosystem than with the broader conference crowd. That means the merch brief is closer to an affiliate brief than a generic startup brief: the booth team is talking to programme managers, network founders, traffic-source representatives and the visiting wider European, Latin American and Asian affiliate community, most of whom already know the brand names, and who decide whether to stop within a few seconds of seeing the stand. The merch that survives that test is one that reads clean, says something about the brand in under a glance, and gives the team something useful to hand over after a substantive conversation.
For most Caucasus teams the apparel layer is the cleanest place to make a brand statement. A polo in two colourways, a lightweight zip layer for the often-cool March Seville seafront evenings, and a T-shirt for the floor team cover the main team rotations; sizes run across XS to XXL because the TES audience brings a wider booth-team profile than the typical regional conference. The booth number on the back of the polo is standard, and a subtle Georgian or partner-network mark on the sleeve reinforces the Caucasus-delegation position without dominating the design.
The giveaway layer needs two distinct splits. The general giveaway (two thirds of the consignment) covers lanyards, tote bags, notebooks, pens and 500ml insulated bottles, sized for full four-day hand-out across the conference floor. The reserved lead-capture allocation (one third) covers power banks, USB-C cables, slim cardholders and the occasional branded AirPods-style case, and stays behind the counter for qualified affiliate-manager conversations. The split matters because it forces the team to make a deliberate choice about who gets the reserved allocation, and that choice is where most of the post-show follow-up happens.
The VIP and speaker layer is the smallest allocation but the highest-touch. A6 leather-look notebooks with a slim metal pen, compact gift boxes with Georgian-origin items (Mtavruli-branded honey, Mukhrani or Tsinandali wines, adjika from the Kakheti region, or premium brandies from the parent Partnership Fund portfolio), and slim cardholders for the speaker pack make up the kit. The kit is delivered by hand to the named contact, and the delivery moment is often the most useful conversation slot of the day for the team.
For most Caucasus teams, no. The freight window plus EU import paperwork for electronics usually eats the time saved. The split plan — apparel and paper from Georgia, electronics from an Iberian partner — lands the order on the stand with margin to spare.
Two thirds general giveaway (lanyards, totes, pens, small notebooks) sized for full four-day hand-out, and one third reserved for lead-capture gifts handed over after a qualified affiliate-manager conversation.
Yes. A bilingual Georgian–English mark on a sleeve, a back-of-tee imprint, or a packaging insert is a useful Caucasus-delegation signal at a southern European affiliate conference. We check artwork against the TES exhibitor manual before submission.
No. Corp-Merch is an independent supplier that helps participating companies prepare their own merch. It does not organise, sponsor or represent TES Affiliate Conference, the venue or any partner venue linked to the programme.
Corp-Merch is an independent supplier to participating companies. This page is for exhibitors planning their own TES Seville merch programme; it does not represent the organiser, the venue or any sponsor.