Scheduled · 15 April 2026 · Istanbul
Zorlu PSM, Istanbul, mid-April 2026. The premier digital marketing and startup summit in Türkiye, where Georgian product teams, founders and digital-marketing leaders meet regional peers. We plan apparel, giveaways, lead gifts and VIP kits for the Tbilisi-to-Istanbul working swing.
Webrazzi Summit is the premier digital marketing and startup summit in Türkiye, and for Georgian teams it is the closest regional digital-marketing summit on the calendar. Georgian product teams, founders, digital-marketing leaders and the wider GITA-supported cohort use the Istanbul stop as their regional landing pad. Many combine the trip with a partner swing through the wider Turkish digital ecosystem and use the merch programme as the brand layer for the whole regional cycle.
Zorlu PSM sits in the Zincirlikuyu district of Beşiktaş with a strict loading-dock policy. For a Tbilisi-based team the production decision is a geography decision: most apparel and paper-based items are produced in Tbilisi or Batumi for short Caucasus freight lanes; technical items like power banks, insulated bottles and metal pen sets are usually sourced from a Turkish regional partner with Türkiye import clearance already in place.
The mid-April timing places Webrazzi Summit in the spring regional digital cycle, ahead of the wider European summer season. The single-day structure puts pressure on the merch programme — the morning partner meetings and the afternoon session-floor conversations need the same brand layer, and the order mix has to cover both. For most Caucasus teams, Webrazzi Summit is planned alongside a wider Istanbul working swing.
Polos and T-shirts in two colourways, plus a lightweight zip layer for the often-cool mid-April Istanbul air-conditioned halls. Sizes run across the full shift rotation. Name plates in English and a Georgia or partner-network mark on the sleeve are standard.
Lanyards with badge category colour, heavy cotton tote bags with internal pocket, A5 notebooks with pen loop, metal ballpoint pens, and 500ml insulated bottles. Quantities sized for full single-day hand-out across the Zorlu halls.
10,000 mAh power banks, USB-C cables, slim cardholders and the occasional branded AirPods-style case. Reserved for qualified founder-marketing conversations and stored behind the counter.
A6 leather-look notebooks with metal pen, compact gift boxes with Georgian-origin items for visiting regional managers and European partners, slim cardholders for the speaker pack. Delivered by hand to the named contact.
Zorlu PSM is a controlled-access venue with strict loading-dock windows. For a Tbilisi team the production split is the same as for other regional stops: apparel, paper, tote bags and pens produced in Tbilisi or Batumi and shipped overland via the BTK railway or via air freight into Istanbul; electronics, drinkware and metal items from a Turkish regional partner with Zorlu PSM delivery experience.
The BTK railway corridor from Georgia through Azerbaijan to the Turkish border has matured into a real option for time-sensitive Caucasus-to-Türkiye freight. A Tbilisi–Istanbul BTK leg takes roughly three to four days including customs, which compares well with sea freight via Poti or Batumi ports for non-urgent apparel and paper SKUs. We plan the freight lane per SKU based on the production completion date.
Customs paperwork for the Georgia leg is straightforward for apparel and paper; electronics need Turkish conformity paperwork, which a Turkish partner will already hold. The freight split also keeps the consignment size sensible — a single pallet of apparel from Georgia plus a single Turkish pallet of electronics is easier to move through the Zorlu PSM loading yard than a single mixed pallet.
For the wider Caucasus digital-and-tech pattern, see the Istanbul Tech Summit 2026 brief (a different Istanbul hall, tech audience) and the Tbilisi Startup Summit 2026 page (the home-side Georgia startup programme). For overland freight planning across the BTK corridor, see the cross-border merch shipping playbook.
For a Tbilisi-based digital or startup team, running a stand at Webrazzi Summit in Istanbul is a logistics problem disguised as a marketing problem. The summit itself is the easy part: Zorlu PSM provides clean booth builds, standard booth power, and shared Wi-Fi across the single-day programme. What the team controls is the merch layer over the shell, and the merch layer is what survives the Caucasus–Türkiye corridor better if it was planned with the BTK railway and overland freight lanes in mind from day one.
The most common Webrazzi Summit merch pattern we see from Georgian digital teams falls into three buckets. The first is the home-courier run: a single account manager flies from Tbilisi International or Batumi to Istanbul on Pegasus, Turkish Airlines or AnadoluJet with a check-in suitcase plus one large hold item containing the full booth allocation. This pattern works for a small booth and an order below roughly 30 kg; the merch has to be light, durable and well-packed to survive the trip and the Zorlu PSM loading window. The second is the split plan that we recommend for most Caucasus teams: apparel, paper, tote bags and pens produced in Tbilisi or Batumi and shipped via the BTK railway or via air freight into Istanbul, electronics, drinkware and metal items from a Turkish regional partner with Zorlu PSM delivery experience. The third is the partner-stock pattern: a regional Turkish digital-marketing or partner-network holds a pre-built consignment, and the Georgian team arrives with carry-on apparel only, picking up the rest on day zero.
The split plan is the most resilient for Webrazzi Summit. It survives a road closure at Sarpi (because the electronics allocation is sourced inside Türkiye), survives a missed BTK slot (because the apparel can be re-shipped from Tbilisi via the next available routing through TBS or BUS), and survives a Zorlu PSM venue delivery rule change (because the Turkish partner usually knows the new rule faster than the Tbilisi supplier does). The trade-off is cost: a split plan is more expensive per unit than a single consolidated consignment, but the consistency gain is real for the team that has to be on the stand on day one.
For Tbilisi-based teams that combine Webrazzi Summit with a wider partner swing through Türkiye — typically Istanbul, Bursa and a short visit to Ankara or Izmir — the merch programme can be planned as a multi-leg consignment. The Zorlu PSM stand allocation is the main share; a smaller reserve is held at the team's Istanbul hotel for partner dinners; and a Tbilisi-return set is held back for delegation members flying back at different times. The hotel-reserve pattern is what lets the team talk about a Caucasus-deliverable programme without carrying the full booth allocation to every dinner.
The Webrazzi Summit audience overlaps more with the regional Türkiye–Caucasus–MENA digital-marketing and startup ecosystem than with the broader international summit crowd. That means the merch brief is closer to a digital-marketing-and-startup brief than a generic trade-show brief: the booth team is talking to founders, product teams, digital-marketing leaders, adtech and martech specialists and the visiting wider European and Asian digital community, most of whom already know the brand names, and who decide whether to stop within a few seconds of seeing the stand. The merch that survives that test is one that reads clean, says something about the brand in under a glance, and gives the team something useful to hand over after a substantive conversation.
For most Caucasus teams the apparel layer is the cleanest place to make a brand statement. A polo in two colourways, a lightweight zip layer for the often-cool mid-April Istanbul air-conditioned halls, and a T-shirt for the floor team cover the main team rotations; sizes run across XS to XXL because the Webrazzi Summit audience brings a wider digital-marketing-and-startup team profile than the typical regional conference. The booth number on the back of the polo is standard, and a subtle Georgian or partner-network mark on the sleeve reinforces the Caucasus-delegation position without dominating the design.
The giveaway layer needs two distinct splits. The general giveaway (two thirds of the consignment) covers lanyards, tote bags, notebooks, pens and 500ml insulated bottles, sized for full single-day hand-out across the Zorlu PSM halls. The reserved lead-capture allocation (one third) covers power banks, USB-C cables, slim cardholders and the occasional branded AirPods-style case, and stays behind the counter for qualified founder-marketing conversations. The split matters because it forces the team to make a deliberate choice about who gets the reserved allocation, and that choice is where most of the post-show follow-up happens.
The VIP and speaker layer is the smallest allocation but the highest-touch. A6 leather-look notebooks with a slim metal pen, compact gift boxes with Georgian-origin items (Mtavruli-branded honey, Mukhrani or Tsinandali wines, adjika from the Kakheti region, or premium brandies from the parent Partnership Fund portfolio), and slim cardholders for the speaker pack make up the kit. The kit is delivered by hand to the named contact, and the delivery moment is often the most useful conversation slot of the day for the team.
Yes, for non-urgent apparel and paper SKUs the BTK leg is a sensible option. The end-to-end transit is three to four days including customs. For time-sensitive electronics we still recommend a Turkish partner sourcing direct.
Two thirds general giveaway (lanyards, totes, pens, small notebooks) sized for full single-day hand-out, and one third reserved for lead-capture gifts handed over after a qualified founder-marketing conversation.
Yes. A bilingual Georgian–English mark on a sleeve, a back-of-tee imprint, or a packaging insert is a useful Caucasus-delegation signal at a regional digital summit. We check artwork against the Webrazzi Summit programme before submission.
No. Corp-Merch is an independent supplier that helps participating companies prepare their own merch. It does not organise, sponsor or represent Webrazzi Summit, Zorlu PSM or any partner venue linked to the programme.
Corp-Merch is an independent supplier to participating companies. This page is for exhibitors planning their own Webrazzi Summit merch programme; it does not represent the organiser, Zorlu PSM, the venue or any sponsor.