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კორპორატიული მერჩი უძრავი ქონების განვითარებისთვის საქართველოში

ბრენდირებული პროდუქცია real estate developers-ისთვის, construction companies-ისთვის, agent ქსელებისა და sales center-ებისთვის — project launch gift, key handover ceremony kit, agent appreciation award, VIP buyer gift. 50 ცალიდან, GEL-ში, e-Faktura.

Real Estate სექტორის ქვე-სეგმენტები

  • Residential Developers: Redco, Axis, m2 Real Estate — project launch merch, key handover kit, buyer welcome bag.
  • Commercial Real Estate: office park developers, logistics park developers — B2B client gift, tenant welcome pack.
  • Real Estate Agencies: MyHome.ge, Home.ge, SS.ge — agent kit, client appreciation gift, conference merch.
  • Construction Companies: Bilteks, KazaKhani Construction — construction site workwear, VIP site visit kit.
  • Tourism/Hospitality Real Estate: resort developers, Adjara Group — premium VIP investor gift, construction site merch.
  • Industrial/Logistics Real Estate: Tbilisi logistics parks — tenant welcome kit, B2B client appreciation.

საქართველოს ტოპ 10 Real Estate კომპანია — მერჩ-რელევანტობა

  1. Redco: premium residential — VIP buyer gift, project launch box, key handover ceremony kit.
  2. m2 Real Estate: largest developer — branded sales center items, agent appreciation gift, annual award.
  3. Axis: residential + commercial — project launch merch, buyer premium gift.
  4. Silk Road Group (Real Estate arm): luxury residential — ultra-premium gift set, crystal award, leather portfolio.
  5. MyHome.ge: largest portal/agency — agent kit, portal anniversary merch.
  6. GPI Holding (real estate division): residential — branded construction site kit, sales center merch.
  7. Adjara Group (hospitality RE): resort development — VIP investor gift, branded branded site visit kit.
  8. Tbilisi City Hall Urban Projects: public real estate — official event merch, conference badge.
  9. Rakeen Development Georgia: UAE developer local arm — international-standard premium gift set.
  10. Home.ge / SS.ge: portals + brokerage — agent branded kit, portal conference merch.

შეძენის კადენცი — Real Estate

  • მარტი–მაისი: spring selling season — project launch merch, new project promotional items.
  • სექტემბერი: Georgian Real Estate Forum — conference kit, agent awards.
  • ოქტომბერი–ნოემბერი: key handover ceremonies (year-end deliveries).
  • ნოემბერი–დეკემბერი: year-end VIP buyer gift, top agent recognition.
  • მუდმივი: new agent onboarding kit, sales center supply — rolling monthly orders.

ქართული მარეგულირებელი გარემო

  • RS.ge: e-Faktura. Marketing expense — ჩამოწერადი.
  • დღგ 18%: ჩართული. input tax credit.
  • Construction Safety: hard hat, safety vest — EN ISO compliance — client responsibility.
  • Real Estate Agency Code: agent branded materials — no misrepresentation of project status.
  • Foreign Investment Compliance: VIP foreign buyer gifts — value declaration compliance.

ტოპ 15 მერჩ კატეგორია — Real Estate

  1. Premium leather portfolio A4 (project launch gift) — 90–170 GEL/ცალი
  2. Branded pen (metal, gift box) — 30–75 GEL/ცალი
  3. Crystal key paperweight (key handover ceremony) — 55–150 GEL/ცალი
  4. Leather key case (laser-engraved apartment/project) — 35–80 GEL/ცალი
  5. Branded A5 notebook (sales center supply) — 25–55 GEL/ცალი
  6. Branded mug (sales center, construction site visit) — 22–50 GEL/ცალი
  7. Branded hard hat (VIP site visit) — 25–55 GEL/ცალი
  8. Hi-Vis safety vest (construction site) — 30–65 GEL/ცალი
  9. Agent kit (card holder + pen + notebook) — 80–180 GEL/კომპლექტი
  10. VIP buyer welcome bag (tote + notebook + pen + key case) — 120–250 GEL/კომპლექტი
  11. Crystal award trophy (top agent recognition) — 60–180 GEL/ცალი
  12. Branded tote bag (project launch event) — 18–40 GEL/ცალი
  13. Branded calendar (12-month, project-themed) — 22–55 GEL/ცალი
  14. Branded power bank (VIP client gift) — 65–130 GEL/ცალი
  15. Project anniversary acrylic paperweight (numbered) — 45–110 GEL/ცალი

ძირითადი ქართული ღონისძიებები

  • Georgian Real Estate Forum (სექტემბერი): industry conference — agent awards, conference kit.
  • Tbilisi Expo Real Estate Show (ოქტომბერი): property exhibition — booth merch.
  • MIPIM Cannes (Georgian participants): international real estate — premium Georgian-made gift set.

მინი კეის-სთადი — 3 წარმატებული პროექტი

1. Redco Project Launch — 300 VIP buyer gift set

Redco-ს ახალი premium residential project launch: 300 VIP buyer gift — leather portfolio (foil-stamped project name) + crystal key paperweight + premium pen. Custom luxury box. 16 სამუშაო დღე. Event: Fabrika, Tbilisi. 87% of buyers cited gift as \'memorable experience\'.

2. m2 Real Estate Key Handover Ceremony — 500 kit

500 apartment handover ceremony: leather key case (laser-engraved unit number + project name + handover date) + welcome bag (branded tote + notebook + pen). 18 სამუშაო დღე. Client: \'our customers post photos of the key case on social media before even entering the apartment\'.

3. MyHome.ge Annual Agent Recognition — 50 crystal award + 200 agent kit

Annual top agent awards: 50 crystal trophy (custom engraving: agent name + achievement + year) + 200 agent refresh kit (new season card holder + pen + notebook). 14 სამუშაო დღე. e-Faktura RS.ge.

ხშირად დასმული კითხვები

Real estate developer merch?

Leather portfolio, crystal key paperweight, leather key case, branded hard hat, agent kit.

project launch merch?

Tote + pen + notebook + brochure. VIP: crystal key + portfolio. 100–500 ცალი. 12–18 დღე.

e-Faktura?

RS.ge. დღგ 18%. Marketing expense.

construction workwear?

Hard hat, safety vest. EN ISO — client. Branded embroidery.

agent appreciation?

Crystal award + pen + card holder. 80–200 GEL. min 20.

sample?

2–5 ცალი, 3–5 დღე, 200–600 GEL.

key handover ceremony?

Leather key case (laser-engraved) + welcome bag. 80–180 GEL. min 50.

bulk?

300+ — 7%. 500+ — 10%. 1 000+ — 14%.

გადახდა?

50%/50%. 15 000 GEL+ — 30/70.

sales center delivery?

Tbilisi 1 დღე. Regional project site 2–4 დღე.

eco real estate merch?

Recycled notebook, bamboo pen, organic tote. +15–20%.

VIP foreign buyer gift?

Leather portfolio + crystal + Georgian artisan. Bilingual. 150–350 GEL. min 20.

branded hard hat?

ABS, safety-standard. Screen print ან sticker. 25–55 GEL. min 50.

project anniversary item?

Numbered acrylic paperweight, premium notebook. 50–200 ცალი.

branded sales center items?

Mug set, pen display, notepad, card holder display.

გავიგოთ თქვენი Real Estate პროექტის შესახებ

მოგვწერეთ მოკლე ბრიფი — დაგიბრუნდებით ვარიანტებით, ფასით და ვადით

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